Abstract
Cultural products, such as art, music and film, are increasingly used strategically to promote social change. In film, so-called impact producers run film-based impact campaigns to raise awareness on social issues, and promote behavioral and policy change. These campaigns can be conceived as interstitial spaces between creative content production and issue-based fields. Because of their growing importance, we need to better understand these interstitial spaces and intermediary roles within them. Based on primary and secondary data, we discuss how impact producers set up and maintain these spaces. We find that they operate as strategic convenors and amplifiers by leveraging film narratives for issue-based impact objectives, while also building on existing movements and campaigns, and mobilizing impact partners at multiple levels, to engage target audiences. Findings have important implications for research on interstitial spaces, creative industries and social change processes.